That's the word from Sony BMG, the world's second-largest music company, which has announced that it will no longer accept hard copy formats. A Reuters article quotes Ged Doherty, Sony BMG's U.K. and Ireland Music Entertainment chairman and chief executive, on the change. He said:
"Blogging is clearly one of the major trends in music, media and entertainment...so it makes complete sense for the major labels to use the process in a creative way to encourage, discover and communicate with new artists."
Doherty added that he hoped the new blog initiative would help break down the barriers between new artists and music companies.
Sony BMG is following the lead of social networking sites such as Bebo and MySpace, which already bring together musicians and music fans.
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