I found a special gift on my doorstep this morning: a free sample of a paper towel tucked in with my Sunday newspaper.
To deliver a single 10.5 x 11-inch sheet of Brawny paper towel to my door, the nice folks at Georgia Pacific folded it in quarters, backed it with a piece of white card stock, and tucked it inside a preprinted cellophane wrapper.
Then they stuck that package inside a larger four-color brochure detailing the delights of the NEW softer and thicker Brawny towel. Finally, they sealed the whole thing inside a pocket in the plastic bag my newspaper was delivered in this morning.
As you can see, there's way more wrapper than paper towel.
The kicker? It arrived just in time for Earth Day.
Somewhere a Georgia Pacific marketer is about to be fired.