Sunday, April 20, 2008

Happy Earth Day from Brawny

I found a special gift on my doorstep this morning: a free sample of a paper towel tucked in with my Sunday newspaper.

To deliver a single 10.5 x 11-inch sheet of Brawny paper towel to my door, the nice folks at Georgia Pacific folded it in quarters, backed it with a piece of white card stock, and tucked it inside a preprinted cellophane wrapper.

Then they stuck that package inside a larger four-color brochure detailing the delights of the NEW softer and thicker Brawny towel. Finally, they sealed the whole thing inside a pocket in the plastic bag my newspaper was delivered in this morning.

As you can see, there's way more wrapper than paper towel.













The kicker? It arrived just in time for Earth Day.

Somewhere a Georgia Pacific marketer is about to be fired.

3 comments:

C&M said...

Hahaha, funny. I like your last sentence.

Gail said...

I had the same observation but a different reaction. I went to the GP web site and sent an e-mail to the Brawny product manager expressing my concern and unwillingness to purchase Brawny products. Until corporate America wakes up and stops their packaging orgy, any efforts to reduce/reuse/recycle by the common citizen will be for naught.

Anonymous said...

Know what else is funny? These crazy videos of old geezers at http://youtube.com/user/AirTranUThey make fake ids, play video games, etc…it’s ridiculous. Plus, they have this contest where you can win flights for a couple years or something- talk about a semester off! Why am I telling you this? Don’t enter so I win.