Killing with kindness, musing on memes

I almost skipped it.

I was skimming the Books Update email from the NYT Sunday Book Review when I noticed a review of The Edge of Evolution by Michael J. Behe. His name sounded familiar, but I couldn't quite place it.

The promo blurb said, "In his second book, Michael Behe turns to genetics to poke holes in Darwin’s theory." That's when I noticed the reviewer: evolutionary biologist Richard Dawkins.

Oh my, I thought, this is gonna be good.

It was. It's one of the kindest but most totally decimating reviews I've ever read. You can read it here.

____________________

One thing I hadn't realized is that Dawkins is the guy who coined the term "meme" to describe (as noted in his Wikipedia entry) "how Darwinian principles might be extended to explain the spread of ideas and cultural phenomena."

One of the most thought-provoking books I've ever read is Thought Contagion, a book about memes and the transmission of ideas by Aaron Lynch. I read it at about the same time I read another influential book, The Tipping Point by Malcolm Gladwell.

Both Lynch and Gladwell consider how ideas, beliefs and even new products or fads are spread through society. That is, they try to explain why some ideas, beliefs or products catch on and become popular, while others -- that seem equally viable -- simply don't.

In Thought Contagion, Lynch identifies several "propagation advantages," which is how he describes the characteristics that tend to encourage people to pass on or "propagate" a specific idea or belief. In The Tipping Point, Gladwell looks at the factors that make ideas or products "sticky" and more likely to catch on with the public.

Both of these books could be helpful to folks in the advertising, marketing and P.R. professions -- to anyone who's in the business of persuading others, for that matter -- as well as to journalists and others who need to better understand the factors that shape society and debates on public issues.

Pointers on writing for the web

You'll find some good pointers on writing headlines and copy for the web in Who Needs Headlines? at A List Apart, a blog on "the design, development, and meaning of web content."

As Shaun Crowley, a freelance copywriter and author of 100 Copywriting Tips for Designers and Other Freelance Artists, notes:

People often go online for quick, easy guidance. Headlines like How to…, 10 reasons why…, and 50 top tips for… promise the reader valuable tips, and they help you to highlight the key benefits.

I also like Crowley's suggestions to...focus on the product's unique selling point...use a quote...start a story. All good advice that works just as well offline as on.

Also check out Human to Human Design, an article by Aussie web design consultant Sharon Lee, who says, "A good website is built on two basic truths -- that the internet is an interactive medium and that the end user is in fact human." It's always helpful to remember there are people on the other side of what you write.

Sisyphean PR and other follies

And you think you've got a PR problem! Consider the uphill battle faced by Price Floyd, a U.S. State Department official charged with improving our nation's image in the world.

As reported in Slate, Floyd pointed to our rejection of the Kyoto treaty, dissing of the International Criminal Court, revocation of the Anti-Ballistic Missile Treaty, and the scandals at Abu Ghraib and Guantanamo, and said, "What we don't have here is a failure to communicate."

"These actions," Floyd wrote in a recent op-ed piece in the Fort Worth Star-Telegram, "have sent an unequivocal message: The U.S. does not want to be a collaborative partner. This is the policy we have been 'selling' through our actions." As a result, our words are ignored or dismissed as "meaningless U.S. propaganda."

As marketer Chris Houchens noted in a recent post in his Shotgun Marketing blog, this is what happens when you try to "REBRAND" through words and not actions. It's a Sisyphean exercise.

By the way, wondering how Floyd got away with making such pointed comments in an administration known for lock-step message control? Well, Floyd recently quit his State Department job. 'Nuf said.

Improve your webcam picture

Wanna make your webcasts and computer videos look better? My friend Pam in KC tipped me off to this helpful post on the Strobist blog: How to Improve Your Cheapo Webcam’s Picture Quality.

The Strobist blog also includes a “lighting boot camp” and “lighting 101: learn the basics.”

Podtech CEO's predictions for PR

"The press room of the future is going to be driven by broadband."

That's one hint about the future of public relations from a guy who ought to know...because he's one of the folks who's changing it.

John Furrier, CEO of PodTech.net, spoke last night about the future of PR and press rooms to a group of about 50 PR professionals and other interested folks at the Third Thursday social media meet-up in Palo Alto. The discussion was moderated by Giovanni Rodriguez, principal of HubbubPR.

Third Thursday focuses on the use of social media in marketing and PR.

Furrier started out as a tech guy, not a PR guy, and he didn't intend to change PR. He just wanted access to a decent press room at the big Consumer Electronics Show (CES), a space where he could quickly upload his podcasts and videos.

Hey, it's timely info, and people are interested...so why would you want to wait until you got home (or could find a local Starbucks with a good wifi connection) to publish it? News ought to get out fast!

So in January, for this year's CES, Furrier decided to create his own press room...a couple of rooms actually, at the Bellagio...with wireless, of course, mega broadband access, plus some plasma screens... and food, lots of it, because he noticed the food at the official CES press room tended to run out fast. He called it the Bloghaus. It was open all three days of the CED, 24/7.

CES opened its traditional press room to bloggers this year, but...it was crowded, the food ran out and the wifi crashed. So a funny thing happened...a lot of the bloggers, podcasters and video bloggers started hearing about this swell place over at the Bellagio and migrated to the Bloghaus.

Soon, Furrier had a full house. And the Bloghaus was operating more like a studio than a traditional pressroom, with bloggers and video bloggers conducting interviews and uploading them right away. By the end of the three-day show, 750 video clips on CES had been uploaded from the Bloghaus.

Even some mainstream media (MSM) folks showed up to check it out, like Stephen Levy of Newsweek and John Markoff of the New York Times. A few savvy CEOs showed up too, and gained some street cred for being willing to talk to bloggers one-on-one. Maybe they'd figured out this was a way to reach millions of people within a few hours.

One thing Furrier noticed is that bloggers and video bloggers tend to work a little differently from mainstream media (MSM) reporters...they talk to each other more, they collaborate. He described it as "conversations among influencers who form opinions."

"It dawned on me that this is the press club of the future," Furrier said. "I think you're going to see more of this...we are in the early stages of a transformation."

What's changing is the relationship between traditional and emerging media, he said. It's getting more symbiotic. MSM reporters are recognizing that bloggers can simply get a lot of information out faster. Also, they're recognizing that communities of bloggers who focus on specific issues can uncover good stories...and help them percolate up into public awareness. Then, as Furrier put it, "the mainstream media comes in and fossilizes the story for the public."

Coming up next in my next post: Furrier on the death...and rebirth...of the VNR.

Who's a loser?

Sit through about 30 nausea-inducing seconds of Lindsay "I support the surge" Graham and...wait for it, wait for it...here comes Barbara Boxer!



You go girl!

Okay, now that I've got that out of my system...what an interesting use of a video news clip to frame a point of view, promote a candidate, and raise funds.

More on censorship

For another view of the Pentagon's recent decision to limit web access for troops stationed in Iraq (see my previous post), here's is a panel from Don Asmussen's (a.k.a. "Bad Reporter") latest strip.

The targets of these new Pentagon restrictions? Subversive social media sites like MySpace and YouTube. No, I'm not kidding!


For the rest of Asmussen's strip, found in the SF Chronicle, click here.

Censoring Iraq

If it starts to seem as though things aren't going quite so badly in Iraq, for a change, maybe it's because of Bush's surge...

...or maybe it's because Iraq's interior ministry "has decided to bar news photographers and camera operators from the scenes of bomb attacks," as noted in this ABC News Online article.

...or maybe it's because the Pentagon is now limiting web access for troops stationed in Iraq, as noted in this AP news story by reporter Lolita A. Blador. (If our enlisted men and women can get to an internet cafe, they're okay, but they can no longer use the Defense Department's computer network to access sites like MySpace and YouTube.)

If you want to get a more accurate picture of the situation in Iraq and Afghanistan, one good place to start is the news releases link at the Department of Defense web site.

Here's what I found today:

Here's a link to the news release at the top of the list -- it announces the death of "Spc. Rhys W. Klasno, 20, of Riverside, Calif., [who] died May 13 in Haditha, Iraq, of wounds suffered when an improvised explosive device detonated near his vehicle."

And, as you can see, there's lots more where that one came from.

Sun, sky, water

I meandered over to a flickr page, on a link from a link from the MultimediaShooter blog, and found some fabulous photos by "thepres6." This is someone who clearly loves photographing sky, clouds, water and reflections...and who is clearly a much better photographer than I am.

Be sure to watch thepres6's "sun, sky, water" slideshow.










Then again, even us amateurs get lucky once in a while. Here's one of my favorite water reflection shots:


















This pond is in New Hampshire near my sister's house. I've enjoyed it in many seasons, but it was the water lilies that finally made me stop to shoot some photos.

My visual DNA?

Read my VisualDNA™ Get your own VisualDNA™

Whatever that means...but, hey, it's kinda fun!

Video blogging is wide open

I was fortunate to have two local video bloggers, Ryanne Hodson and Jay Dedman, come to my journalism class last week to talk to my students.

Ryanne has developed some great online tutorials for aspiring video bloggers at Freevlog.org. She is the co-author (with Michael Verdi) of Secrets of Video Blogging. Jay is the co-author (with Joshua Paul) of Videoblogging.

“There’s definitely a need for quality content,” Ryanne told my students. “It’s great to come from a place like CBS or CNN…and now we’re producing our own content.”

“It’s so exciting now because it’s so wide open,” added Jay, noting that it’s still fairly easy to get attention for your videos because there are so few video blogs out there.

Jay’s advice to my students: Start making videos, do it consistently, focus on the kinds of stories you like (not the kinds you think might be popular), have fun…and do it because you really love it. He says he only wishes video blogging had been around when he was a little younger so “instead of forming a rock band I could have formed a video band.”

Ryanne added, “Your blog becomes a resume.”

Jay & Ryanne’s Video Blogging Resources

• FreeVlog.org - free tutorials and other helpful info on video blogging, created by Ryanne Hodson and Michael Verdi, authors of Secrets of Video Blogging
• SpinXpress.com - home of the Get Media search engine for all kinds of media available for reuse under Creative Commons licensing
• OurMedia.org - a community site for video producers and podcasters
• havemoneywillvlog.com - a blog to help video bloggers fund worthwhile projects
• creativecommons.org - everything you need to know about creative commons licensing
• blip.tv - free video hosting with creative commons licensing
• WGBH Lab - Video Sandbox - WGBH’s video archives, now available for mash-ups under creative commons licensing

(Note: The content of their RyanIsHungry vlog was recently licensed to the PodTech Network for broader online distribution.)

Vlogs, blogs and scholarships

Gawd, what a busy week! It had everything from dental work to scholarship awards to faculty workshops....

I got drilled Tuesday morning, in preparation for getting a crown. That afternoon, I finally set up a video blog (McVlog), and uploaded a little multimedia project I've been playing with for a while.

Wednesday, in addition to teaching two classes, I attended a STEM session on getting started with Flash...and listened to a few songs by one of my favorite indie groups, The Dimes, who were playing on campus (I 'd forgotten they were going to be there, but I heard them playing as I was on my way to my evening class, so I took a short detour).

Thursday, I helped another prof set up a blog, and then helped present scholarships at the JMC Academic Achievement Awards Reception. What a pleasure that was!

I got to hand out scholarships to a couple of my favorite former students (you know who you are!) and one of my current favorite students. I finally got to meet a student I only know through her entertaining and well-done slide show (created for another section of the new media class). I got to meet several proud parents and scholarship donors. And I got acquainted with a wonderful young broadcast student who told me she was inspired in her career choice by people like Edward R. Murrow, Walter Cronkite and Barbara Walters.

I mean, how can you not have a good time at an event like this? The students are happy, the donors are happy, my boss is happy, I'm happy.

I wrapped the week up with a Friday morning faculty workshop on making slideshows and videos in iMovie, co-taught with my frequent partner in crime, Steve Greene. I brought some photos I'd taken at the scholarship awards reception; Steve brought a video camera and ambush-interviewed each of the six participants as they entered the room: "Do you know any students who won scholarships?"

We showed them how to make a quickie slide show in iPhoto, then jumped into doing the same in iMovie. An hour later, each of them had created a short multimedia presentation using still photos, video clips and music. One even added a voice-over. They were pleased. We were pleased. Another day, another bunch of happy people. I like that.

Fortunately, I had some really fine guest speakers in both of my classes this week (Carol Welsh of Cisco in my PR class and video bloggers Ryanne Hodson and Jay Dedman in my new media class). That cut down on some of the usual class prep. And I guess I'm getting used to not getting enough sleep.

There'll be time enough to sleep in mid-May, after the end of the semester.

Put your money where your mouth is

On a day when SJSU students are staging a protest over ever-increasing tuition and fees, let me quote a few paragraphs from "Stepping on the Dream," a recent NYT Select column by Bob Herbert (published March 22, 2007).

Tamara Draut, in her book, “Strapped: Why America’s 20- and 30-Somethings Can’t Get Ahead,” tells us:

“Back in the 1970s, before college became essential to securing a middle-class lifestyle, our government did a great job of helping students pay for school. Students from modest economic backgrounds received almost free tuition through Pell grants, and middle-class households could still afford to pay for their kids’ college.”

Since then, tuition at public and private universities has soared while government support for higher education, other than student loan programs, has diminished.

This is a wonderful example of extreme stupidity. America will pony up a trillion or two for a president who goes to war on a whim, but can’t find the money to adequately educate its young. History has shown that these kinds of destructive trade-offs are early clues to a society in decline.

At the state level, per-pupil spending for higher education is at a 25-year low, even as government officials and corporate leaders keep pounding out the message that a college degree is the key to a successful future.

...In a nation as rich as ours, it should be easy to pay for college. For some reason, we find it easier to pay for wars.

Amen!

I went to college in the '70s, and I remember those days. I was one of those "students from modest economic backgrounds" and I never would have made it through college without tuition grants, work-study programs, and being able to commute from home.

I didn't get funded my senior year and had to drop out and work full-time for a while. Eventually, with the help of work-study and a small loan, I was able to go back, finish up my classes, and graduate.

When I graduated in 1977, I owed a grand total of $700 in student loans (don't laugh...that was a lot of money to me back then. Honestly, I wouldn't have been able to make it though the last month of my final semester if my Mom hadn't given me an extra $50...I was that close to the edge.) At the time, the job market for newly minted reporters was piss-poor. I got a few freelance assignments (a good way to starve), then got a job and worked (very briefly, because I sucked at it) as an advertising copywriter for a local radio station.

Then I got desperate and started taking anything...the graveyard shift at an emergency call center...a factory job building prefab houses (my hammering arm gave out after about four hours of straight pounding nails through cheap masonite siding). Hell, that's how I ended up taking a job as a small-town reporter in the middle of nowhere in Kansas...if you're willing to go someplace sight unseen, on a Greyhound bus with just two bags of luggage to your name, you know you're desperate for a job.

Yes, I remember those days...maybe that's why I support today's student protest.

It's also why I was happy to chair the JMC Scholarship Committee again this year. The awards reception is tomorrow evening. Although there's never as much money as you'd like, it always feels good to give checks to some deserving students.

SJSU Student Protest: 11:30-1:30 today at Plaza de Cesar Chavez on campus; wear red to show your support.
JMC Academic Achievement Awards Reception: 5-7 p.m., Thursday, April 26, University Room, Student Union, SJSU.

The real reason Gonzales won't step down

You have to read to the very last sentence of the NYT story to find the answer, but it's there -- the real reason why U.S. Atty. Gen. Alberto R. Gonzales won't step down, despite the growing scandal. Here it is:

...If Mr. Gonzales were to step down, officials argued, it would wrongly lead the public to conclude that he had done something wrong.

Essentially, it's same reason why the president will never agree to set a pull-out date for Iraq. To do so would be to admit he'd made a mistake, that he was wrong...and that is clearly one thing this president cannot abide. Much better to close his eyes and repeat ad nauseam,

"This is an honest, honorable man, in whom I have confidence.”

If that is the case, his standards are incredibly low. But, of course, we've heard this all before...Bush said the same thing about Brownie, Harriet and Rummy...just before they went down the tubes.

We can only wish for Gonzales a similar fate.

It's a bird, it's a plane....it's a video game!

I read about this video game in the Multimedia Shooter blog and had to give it a try.

In Superman Returns, you get to play the part of Jimmy Olsen, the Daily Planet's star photographer, who's trying to get a shot of Superman for the morning edition. How fast are your reflexes?

I got a 48 on my first try...and an admonition that I could "do better." Can you beat me?

Blogger rhernandez points out that games like this are a good way to bring traffic to a newspaper web site...or your website or blog, for that matter...especially if tied to a timely event or story.

Threats 'n fightin' words

I don't know if you've read about the death threats made against blogger Kathy Sierra and the blogosphere's response, including discussions about the need to foster a culture of web civility.

If not, you can catch up with this post and link from Sierra's blog, this joint statement by Sierra and Chris Locke (some of the threatening comments and images were posted on Locke's meankids.org blog, in addition to on Sierra's blog), and this NYT article, "A Call for Manners in the World of Nasty Blogs," that discusses the issue and offers links to some suggested codes of conduct.

This morning, I read "Bloggers, Don Imus and free speech," a column in today's Salon.com by Joan Walsh, who earlier wrote this thoughtful piece about the Sierra threats, "Men who hate women on the web." It got me thinking about it all again.

I don't know how I'd react to such threats online. However, I do clearly remember getting a nasty, anonymous note in response to a "letter to the editor" I'd written (criticizing some Bush administration policy) that was published in the Mercury News a few years ago. It was unsettling to think that some warped individual was angry enough and motivated enough to look up my home address and send me an obscene, threatening note. It made me feel like I should be looking over my shoulder; it made me wonder if this nutcase was motivated enough to show up on my doorstep someday. It was kind of scary.

Clearly, that note was meant to intimidate me...to shut me up. Unfortunately, I have to say it did...at least for a while. It made me think twice about submitting any more letters to the editor. It didn't totally stop me, but it did give me pause...and if I'm completely honest, it probably deterred me from writing a few times...before I got over it.

And that was just one threatening letter. I really don't know how I'd deal with an onslaught of nastiness and threatening comments on one of my blogs.

None of that has stopped me from blogging. And if you've read my blog, you know I don't shy away from criticizing the Bush administration. But, hey, my blog isn't exactly well-known or popular, so it's not exactly an issue at this point.

What I do know is that I'd have no qualms about deleting blog comments that are offensive, or blocking comments from mean, nasty or threatening individuals...on this blog or any of my class blogs. Maybe it's the teacher in me; maybe it's because they're my blogs.

I've never had to remove a student post, although I have talked to a student about a post that I felt was inappropriate. I explained why, and I asked the student to modify the post. That took care of it.

I hope that's the most I ever have to do.

Oh, if you have a moment, please check out Kathy Sierra's blog, Creating Passionate Users. Right now she's put up a "best of" series of posts that's simply fascinating. She's an original thinker, and it would be a loss to the rest of us if we let nasty web trolls knock people like her off the web.

(A version of this post is cross-posted on one of my class blogs.)

The return of the dimes

Just found out one of my favorite indie groups, the dimes, will be playing in the Bay Area in a couple of weeks. They'll be playing at SJSU on Wednesday, April 25...the bad news for me is they're scheduled to play at 6 p.m., which is when my evening class starts. Rats!

(Hmm, I wonder if I could interest my students in catching some music for the first hour of class....)

Oh well, if I can't catch them at SJSU, maybe I catch them at SF State, Santa Clara U or Stanford.

If you want to check them out, here's a link to the dimes' web site and their MySpace site, where you can listen to (and download) their four latest songs. My favorite: 'Til I'm Broken.

P.S. The pic shows the dimes playing in the amphitheater at the Student Union at SJSU last fall.

Wear your flak jacket in Indiana

After visiting a marketplace in Iraq, Rep. Mike Pence, R-Indiana, described it as a safe, busy place..."like a normal outdoor market in Indiana in the summertime."

According to a NYT article, Pence and other members of the congressional delegation who visited the market wore bulletproof vests and were escorted by more than 100 soldiers in armored Humvees. In addition, U.S. sharpshooters were posted on nearby roofs and attack helicopters circled overhead.

Who knew Indiana had gotten so dangerous?

For more thoughts on marketplaces in Indiana, courtesy of my friend Jan, click here.

Lessons in video

So what did I learn from playing with a video camera and iMovie over spring break?

* It helps to have the right cable (the camcorder I was using wouldn't work with a Mac via USB cable; I needed camera/video-to-firewire cable)
* The Apple Store can show you everything you need to get started with iMovie in about an hour (especially helpful if you're too lazy to read the online tutorials)
* It would probably help to have some kind of script or storyboard
* If you don't have a tripod handy, you can always improvise (see photo)
* You can see more things on video than in a mirror (yes, I'm getting age spots)
* Playing with video is way more fun than cleaning house, and almost as fun as gardening (which is one reason why I'm heading back to campus this week with a tidy garden and a messy house)
* I can get my video work (and embed on my blog) using Google video, but not using YouTube, where it worked briefly then got labeled "rejected" -- maybe it's not kosher to talk about death? Or maybe YouTube doesn't like .mov files. Any ideas?

My Best Worst Moment

I asked the students in one of my classes to create a short video or multimedia slide show and upload it to YouTube or Google Video. I suggested they consider creating something for YouTube's "best moment of my entire life" category. Then I figured I might as well do it too.

It's hard to pick a best moment out of 50+ years of life. (Boy, that sounds old!) It seems that every decade has a highlight or two, like...getting my first horse...earning a ribbon in a combined training event...getting my first newspaper story published...rappelling down a 100-foot cliff, and living to write about it...getting a feature writing award from the same people who'd told me a year earlier that I should find another career...singing with friends and a great summer choir in Kansas City...finding the man I wanted to marry...having my garden on tour in Tennessee...writing a fascinating (well, to me, anyway) thesis, and getting it published...hearing my just-learning-to-talk nephew say, "Auntie likes tea." (Yes, I do.)

I could go on...but what I decided to focus on was something more recent, the day my father died...I think of it as my best worst moment.

From RIAA to Saint Rayban!

It's a headline we'd all like to see: "Major labels to disband RIAA."

Too bad it's only an April Fools joke. Another good one: The upside-down front page of the Lifestyle section of today's Mercury News. (A good reason to get the paper delivered....)

And here's one more, spotted at church this morning: Yes, it's JC in shades.

Although this apparition lasted only one day, it was witnessed by hundreds and caught on camera.

"We are calling this the Miracle of Saint Rayban," said one eyewitness. "We are petitioning the UUA to declare April 1 in perpetuity as the feast day of Saint Rayban."

Musicians must also blog

If you're an aspiring musician, forget the demo tape or CD...and start blogging.

That's the word from Sony BMG, the world's second-largest music company, which has announced that it will no longer accept hard copy formats. A Reuters article quotes Ged Doherty, Sony BMG's U.K. and Ireland Music Entertainment chairman and chief executive, on the change. He said:

"Blogging is clearly one of the major trends in music, media and entertainment...so it makes complete sense for the major labels to use the process in a creative way to encourage, discover and communicate with new artists."

Doherty added that he hoped the new blog initiative would help break down the barriers between new artists and music companies.

Sony BMG is following the lead of social networking sites such as Bebo and MySpace, which already bring together musicians and music fans.

Explore the "big picture" of this story at http://news.com.com/2104-1027_3-6172257.html?tag=st.bp

Commemorating four years in Irag

If you want to see how far we haven't gotten in Iraq, read today's post by Jonathan Schwarz on the This Modern World blog.

Schwarz lets two quotes from President Bush tell the story -- one from the start of the war four years ago, and one from today. That says it better than I ever could.

by Tom Tomorrow is one of my favorite political strips. You can read the latest one on Salon.com.

Flashback to a war protest

I'd just scanned an article about the Iraq War protests, and moved on to an article about a student free-speech case, when I ran smack-dab into a flashback.

What set it off? It was this paragraph in the NYT article, Free-Speech Case Divides Bush and Religious Right:

Mr. Fredericks’s ensuing lawsuit...pits official authority against student dissent. It is the first Supreme Court case to do so directly since the court upheld the right of students to wear black arm bands to school to protest the war in Vietnam, declaring in Tinker v. Des Moines School District that “it can hardly be argued that either students or teachers shed their constitutional rights to freedom of speech or expression at the schoolhouse gate.”

I remember that. I remember wearing a black arm band at school, and I remember Mr. Day, the conservative civics teacher, angrily challenging me and another student in the hallway. "Do you know what you're doing?" he asked, sure that we were just following the crowd, thoughtlessly aping the college crowd whose protests were then making headlines.

I may not have know exactly what I was doing, but I knew this: the Vietnam War was still raging, the draft was still in place, and a couple of my good friends had just drawn low numbers in the draft lottery...which meant that if they weren't accepted into a college, they'd have to decide whether to enlist, wait to be drafted...or make a run for Canada.

Tough choices, especially for young men who hadn't even finished high school yet. Beyond the mounting death toll and our growing awareness of the utter futility of the war, that one thing was enough to warrant black arm bands...a visible sign of mourning for all the lives already lost, and for the next crop of young men about to be thrown into the war's relentless maw.

Today marks four years and counting for the Iraq War. Is the situation really any different now (except for the draft, of course)?

Maybe it's time to start wearing those black armbands again.

Serendipity, Trains, and Celluloid Dreams

In less than six months, I'm a convert. I love trains.

It all started last fall, with a confluence of events: gas prices spiking at more than $3.00 per gallon and a semester where I had to be on campus four days a week, instead of my normal two. I live 35 miles from campus, so it added up to a lot of time spent on the highway and a lot of money spent on gas. I decided it was time to start taking the train.

I'm lucky; there's a CalTrain stop about a mile from my house. It backs up to Bay Meadows racetrack, so sometimes I even get to watch horses breeze around the track while I'm waiting for the train.

I like almost everything about trains...the size and heft and noise of a passing train...the excited clamor of the crossing gate alarms, and the distinctive, rhythmic clang of each train's bell as it approaches the station.

I like it that CalTrain cars are two stories high and I can look up to them. I like waving at the engineer in his high perch at the front of the train (southbound) as it pulls into the station.

And I like the notion that the train doesn't turn around. Instead, after delivering the last of his riders to San Jose, the engineer simply puts it in reverse and backs up all the way to San Francisco.

I like the people on trains too. Yesterday I sat across from two guys, obviously movie buffs, chatting with one of the conductors. Between stops, the conductor, a former prop man, told tales of working and partying with actors like Micheal J. Fox. And the guys, Tim Sika and Larry Jakubecz, talked about some of their favorite movies and some of actors and directors they've interviewed for their radio show, Celluloid Dreams (which desperately needs to update its web page). The show airs Mondays at 5 p.m. on 90.5 KSJS-FM, the campus radio station at San Jose State...where I happen to teach.

Small world, right? But there's more....

Turns out Sika and Jakubecz really want to figure out how to create RSS feeds, so they can post podcasts of their radio show for all the world to hear...and I just happen to be teaching a new media class this semester that includes a segment on podcasting...and I have an RSS guru lined up for next week's class.

Sometimes the stars are aligned, and the right people meet at just the right time. Sometimes a penchant for chatting with strangers is a good thing.

I'm looking forward to seeing my new friends in class next week...and maybe on the train.

To read a Spartan Daily News feature on Celluloid Dreams and its hosts, click here.

How do we feel?

Part art project, part social media...wefeelfine.com tracks the current mood of blog posts.

Organized like a musical piece in a series of "movements," this web site lets you sample the mood of what's currently being blogged. In the first movement, "madness," a swarm of dots, colored bright to dark, represents the varied moods of current blog posts. Click on a dot and you'll get a random, representative sentence or photo from a blog.

The "Mobs" movement displays the most commonly blogged feelings. Creators Jonathan Harris and Dep Kamvar write: "In this movement, the particles self-organize into rows of shared feelings. The rows are sorted by the number of particles they contain, and the particles within each row are sorted by the length of the sentence that each particle contains. The rows are colored to inherit the chosen color of the feeling they represent. Any particle can be clicked to reveal the sentence within."

When you click on a specific word, you get a sample, an excerpt from someone's blog. It's oddly fascinating, and very voyeuristic.

Is podcasting the new marketing?

A Tennessee writer friend of mine, frustrated in his efforts to get an agent or publisher interested in a novel he’d written with SciFi overtones, once described his plight as “no room at the genre.” If you were an unpublished author, he said, and your book didn’t fit neatly into an existing genre, you were probably out of luck.

That was 10 or 12 years ago, and it hasn’t gotten any easier. In fact, with the loss of so many independent bookstores and the continuing consolidation of publishing houses, if anything it’s gotten harder to get a first book published.

So determined writers are having to change tactics and find other paths to publication. My friend now publishes his stories online at his website, Tall Tales to Go. Here's a link to one of his tales, Can Aliens Be Angels? Or the Search for Armaggedon in Ol' Man Kelsey's Woods, a science fiction novelette.

Other writers are turning to podcasting to get their stories in front of an audience…and to attract the interest of a publisher.

An article in the Sunday Book Review section of the New York Times, Authors Find Their Voice, and Audience, in Podcasts, focuses on one such author, San Franciscan Scott Sigler, who writes “science-fiction horror novels.” The article notes:

After being snubbed by publishers for years, Mr. Sigler began recording his first book, EarthCore, in 2005. He offered it as a podcast in 22 episodes (roughly 45 minutes each) that he posted online and sent free to subscribers for downloading. Before long, Mr. Sigler had 5,000 listeners; by the time he finished releasing his second novel, Ancestor, last January, he had 30,000, as he does for The Rookie, which is playing now.

“A lot of no-name authors like me are getting massive grass-roots exposure, and some of us are going to percolate to the top and get on the best-seller list,” said Sigler, who now has a publisher and an agent.

Here’s the link to the prologue to Sigler’s first novel, Earthcore, which he recorded in a walk-in closet that serves as his podcasting center. You’ll note that it includes background music and sound effects, characteristics that distinguish it and many other podcast novels from audio books.

One web site now offering books as podcasts is Podiobooks.com. It now lists about 100 titles, including many science fiction and fantasy.

(Cross-posted on Jour 163 class blog.)

To Iraq and back...the Woodruff report

If, like me, you missed last night's special report by ABC News Correspondent Bob Woodruff, To Iraq and Back: Bob Woodruff Reports, you can still catch it online.

In an email to JMC faculty, Prof. Bob Rucker calls it "a truly remarkable and moving special report."

He continued, "This is absolutely GREAT television reporting...definitely EMMY Award caliber. It is also very very emotional TV. It's difficult not to tear up and cry when you see what Woodruff and some Iraqi war veterans went through, and now face as life-long battles for survival."

To watch the video, go to http://abcnews.go.com/ and click on Bob Woodruff links on the main page, or click on this direct link: http://abcnews.go.com/Video/playerIndex?id=2909190.

Can bloggers be journalists? PR pros think so.

Remember the recent dust-up over the bloggers hired by the John Edwards campaign? In Salon.com, blogger Lindsay Beyerstein explains "Why I refused to blog for Edwards."

The upshot? Her gut feeling was that any liberal blogger who joined the Edwards campaign would face a full-bore attack by right-wing bloggers and conservative groups...and she didn't want to become that kind of target.

And that's exactly what came to pass after Amanda Marcotte, a well-known feminist blogger, joined the Edwards campaign. Right-wing bloggers combed through her Pandagon blog and attacked some of her more provocative posts. Others joined in, and soon it was pig-pile time. Marcotte eventually resigned.

A better model for political blogging, Beyerstein said, is the 2006 Jim Webb Senate campaign, which put two bloggers on its payroll. These bloggers, Josh Chernila and Lowell Feld from Raising Kaine, are the guys who captured the "macaca" moment...and knew what to do with it. Beyerstein explains:

When Webb's videographer captured George Allen's "'macaca' moment"...all the campaign had to do was upload the video to YouTube and send out some well-targeted e-mails to bloggers and other supporters and wait.

Supporters forwarded the clip to their friends. Bloggers started posting the video on their sites. The "macaca" clip got more than 600,000 views on YouTube alone and exploded into the mainstream media.

The lesson for progressives, Beyerstein says, "is how effective bloggers can be when they're outside the campaign." She concludes:

"I think the candidates who benefit the most from the netroots are the ones who can inspire bloggers to do their work for free.... Every campaign needs a blog, but the most important part of a candidate's netroots operation is the disciplined political operatives who can quietly build relationships with bloggers outside the campaign. And the bomb-throwing surrogates need to be outside, where they can make full use of their gifts without saddling a campaign with their personal political baggage."

What I find interesting is that while academics and journalists waste time debating whether or not bloggers ever can be "real" journalists, PR professionals have decided. They are dealing with influential bloggers the same way they deal with influential reporters...by sending them information and trying to build relationships.

"Campaigns 'work' bloggers more or less the same way they work the mainstream press," Beyerstein says. "They send out e-mails and press releases. They make phone calls. They make their candidate available for interviews. They invite bloggers to campaign events. They network in person at Drinking Liberally or the YearlyKos convention."

Sounds like dealing with the media to me.

Wanna be a better writer? Watch TV!

It's not the advice I would normally give a student writer, but it sure has worked for Soledad Rosas. So here is her advice: If you want to get better at telling stories, watch more TV...especially soap operas.

Rosas, a broadcast major and a student in my "Writing Workshop" class last fall, is a good writer. Right away, I noticed she had a knack for writing stories. Even with a simple assignment ("go outside and observe something...anything...then describe it...be descriptive, use telling details...write me a couple hundred words, and turn it in by the end of class"), Rosas created a story.

Here's what she wrote. She called it, "Talking To Each Other."

"Is that a man?" she asked Sergio, who sat almost, but not
quite next to her. Sergio stopped writing in his thin
notebook. He stood up and walked quickly down the stairs.

Sitting on the side of the steps outside Dwight Bentel
Hall, Katy chewed her gum rhythmically. Her long bright
gold hair, tied at the top, glided down her back. Her right
leg supported her against the smooth rail. Using a
pocketsize, Katy typed a few words, looked up and then
typed some more. From the bright green grass with dim gold
autumn leaves where he stood Sergio replied "No." They
giggled simultaneously.

A bright summer-like sun came down from the sky. Wearing a
red baseball cap that was his perfect fit and a bright
green T-shirt, Sergio walked up the stairs again.

"Do you think anybody took notes?"Katy said in a friendly
manner as she continued typing.

"No, it is such a great day," Sergio replied, and looked
indirectly at Katy.

"I am making background noise crunching on chips," said
Katy as she reached into the bag of chips with her left
hand. She grabbed some potato chips and ate them slowly,
making sure they crunched, then she continued typing.

Sitting on the concrete steps, Sergio also kept writing
every detail in his notebook. A few minutes later, without
saying a word, he walked up the stairs and opened the heavy
brown door. Katy did not seem to care and kept typing
holding her tiny machine in an upward position.

A moment later, she left walking fast. Katy seemed to know
the path by memory.

Rosas's short piece has characters. It has dialog. It has action (of a sort). It has a beginning, a middle and an end...all the element of a story.

I particularly like her closing line: "Katy seemed to know the path by memory." To me, that's the line that makes this piece hang really together as a story. It rounds the story out; it creates a sense of familiarity, a sense of closure.

When it comes to writing, different approaches work for different people. So, students, here is what I have to say: If you want to learn to write stories, you might try watching more television...especially soap operas.

Convergence and conferences

I noticed an odd item in the latest Convergence Newsletter...a list of upcoming conferences that included the following:

Creating Communication: Content, Control and Critique
57th Annual Conference of the International Communication Assn.
San Francisco, CA, May 24-28, 2007
http://www.icahdq.org/conferences/index.asp

It struck me that anyone who still thinks it's possible to "control" content hasn't been paying attention to current trends in the media. I clicked on the link to check it out...and here's what came up in my browser window:

Obviously, the ICA conference web site has a few problems. The red and black color scheme is just lurid, and it appears that the graphics aren't showing. Worse, clicking on a link opens up the page in a new window...but there's no "back" button or link to take you back to the original page.

This may work in browsers like Explorer, where you just pile up open browser windows, but for browsers like Firefox with tabbed browsing, it's really dysfunctional.

Overall, I don't get the impression it's a forward-looking organization.

The ICA conference does list keynotes on the significance of social media and the democratic potential of blogging, so maybe it's more tuned in than the web site suggests. We'll hope so...otherwise, it looks like a bust. And that's too bad because it's practically in my backyard.

A little further afield but more promising is the Broadcast Education Association (BEA) conference in Las Vegas this April 18-21. With sessions like "Journalism Values in a Multimedia World" and "The Future of News" -- a session reporting on a new study of the public and TV news directors on the future of news, new technology and business -- it appears to be more on target.

If I was gonna pick one, I'd bet on the BEA.

Thanks to Robin Williams, Molly Bang and Pam

I wish I was a good designer.

I'm not bad...I can put together a balanced page that isn't ugly...but I just don't have the skill to take a good but pedestrian design and make it eye-catching. Wish I did.

But I do know good design when I see it.

And just as important, I know a bad design when I see it too...and I can usually figure out at least part of what's wrong with it.

I never took a class in graphic design, although I did take undergrad classes in drawing and photography, which probably helped. But I owe most of my "design eye" to three women: Robin, Molly and Pam.

Robin is Robin Williams, author of The Non-Designer's Design Book; Molly is Molly Bang, author of Picture This: Perception & Composition; and Pam is Pam Linwood, a friend and Kansas City-based direct marketer and freelance writer.

In my PR 191 -- Strategic Writing class, I make Robin Williams' The Non-Designer's Design Book a required text. I figure that, at some point in their careers, most PR practitioners will end up working on print pieces or web pages, either doing it themselves (in small shops/offices) or working with graphic designers. And that means it helps to have an understanding of the basic principles and lingo of graphic design.

In yesterday's class, I reviewed Robin Williams' four basic principles of design and Molly Bang's 10 principles of perception and perception, and had my students tackle one of Robin Williams' graphic design exercises. I also assigned my students to find two print pieces or web pages to critique -- one they like and one they don't -- based on these design principles. I call this assignment "The Good, the Bad and the Ugly," and I find they learn as much from bad examples as they do from good ones.

Once you start looking, you start seeing...whether you're looking for typos or good design. For example, as I was reading the newspaper today, I found a great example of one of Molly Bang's principles in a comic strip (you can read about that in this post in my PR 191 class blog).

That's one reason why I encourage my PR students to start filling an "idea file" (sometimes called a "cheat" file) with examples of good design. When you've got a project and you need some inspiration, it always helps to have a file full of great examples to draw upon. That's something I learned from my friend Pam Linwood, back in the day when we worked together at the Livestock Marketing Association (no kidding!), planning and publicizing the organization's annual conference.

Another thing I learned from Pam is the value of being a motivated learner -- of being willing and able to teach yourself new skills. In an era when so much is changing so fast, that's probably the most important skill of all. I hope I can help my students figure that out too.

Already Missing Molly

We lost one of the country's sharpest and funniest political writers yesterday: Molly Ivins.

When it came to skewering mean, vapid and greedy politicos, there was no one like Ivins. You could always count on her to knock the high and mighty down a few pegs, and make you laugh and feel outraged at the same time. It was a hellava combination.

The Chronicle carried a wonderful tribute to her, written by her long-time friend and editor Anthony Zurcher, as well as an obituary.

Do yourself a favor and read her last column, Stand Against the Surge. As Ivins put it,

We are the people who run this country. We are the deciders. And every single day, every single one of us needs to step outside and take some action to help stop this war. Raise hell. Think of something to make the ridiculous look ridiculous. Make our troops know we're for them and trying to get them out of there. Hit the streets to protest Bush's proposed surge.... We need people in the streets, banging pots and pans and demanding, "Stop it, now!"

Then do our country a favor and take her advice.

California Dreamin'

All the leaves are brown
and the sky is grey...

The lyrics may talk about winter, but California Dreamin' always makes me think of summer...the summer of '66, to be exact. I grew up on the East Coast, not the West. I remember standing in the kitchen on a summer morning, washing dishes and singing along with the Mamas and the Papas as California Dreamin' played on the radio. I was 13, and I hated doing the dishes. (Still do.) But the singing helped.

God, how my brother and I bickered. We fought so much that my mother made us do the dishes in shifts. One would wash and stack clean dishes on the drainer, then it was the dryer's turn. It seems stupid now, but we managed not to kill each other that way.

I've been for a walk
On a winter's day.

The Mamas and the Papas had problems with bickering too. It probably didn't help that both the men in the group, John Phillips and Denny Doherty, were enamored of the willowy Michelle, who married John and had an affair with Denny. And then there was Cass Eliott, the big woman with the big voice, who also loved Denny. She died of a heart attack in 1974.

I'd be safe and warm
If I was in L.A.

I read in the newspaper this morning that Doherty had died. He was 66. John died in 2001, so Michelle is now the only one left of the original foursome. I don't think she sings anymore. But sometimes I do, and I still remember most of the words to...

California dreamin'
On such a winter's day.

I never could have guessed, in 1966, that I'd end up living in California. But I do. And I'm still California Dreamin'.

SF reflections

Here's my favorite photo from my meanderings in San Francisco last week.


Buildings near Moscone Convention Center are reflected in a water feature at Yerba Buena Gardens.

I particularly like the angles, the random glitter of coins in the water, and the two people walking by.

Macolytes worship at iPhone plinth

It took me a while to figure out what the crowds were gawking at...but there it was, slowly rotating in a plexiglass case atop a tall black plinth...the iPhone, spotlighted in all its glory.

Two iPhones were on display on either side of the main Mac stage; Macolytes gathered around the two pillars, gawking reverently and taking photos and videos.

"It's so slim, so stylish," cooed one Asian teen to her friend. "I think I want one."

Me too.

I watched the demo, and it looks like the iPhone is everything my current cell phone is not...sleek, logical and user-friendly. No more tapping the "2" key three times to type a "C" into my address book, no more having to remember "*86" is the code to access my messages.

Plus it's an iPod, a PDA and a web browser. Oh, how I covet it!

The next most crowded spot at MacWorld was the Supacam booth. This tiny digital video recorder, not much bigger than my little Olympus digital recorder, got a lot of attention. On both Wednesday and Friday, it was hard to make your way past the crowd.

The Supacam, priced at just $299, is so small that you have to be extra careful not to stick your fingers over the lens, which is located on the main body/stick/handle. The flip-out video display looked great, as did the projected images.

If I didn't have access to a video camera at school, I'd be wanting one of these too.

MacWorld!

Here are some highlights of my recent MacWorld foray...

Surge...schmerge!

I spent the morning after Bush's speech calling my elected representatives to tell them I oppose the president's plan to send more troops to Iraq. As far as I can see, the only result of a surge in soldiers will be a surge in casualties.

I also told my reps that a non-binding resolution against the troop increase is not enough...it's too little, too late. It's time to stop funding this war. (You know the old saying...when you know you're in a hole, first stop digging.)

Before the fall elections, I thought Bush might listen if it was clear that most Americans no longer support his war. I thought talk of impeachment was a waste of time and energy. But no more. I think it's time to remove Bush from office. That's what he does to people who don't agree with him, so maybe it's the only language he understands.

Want to take action too? Here are three toll-free numbers you can use to call your members of Congress: 800-828-0498, 800-459-1887 and 800-614-2803.