Tuesday, August 08, 2006


An article by David Hazinski in the August issue of the Convergence Newsletter, published by the University of South Carolina, suggests we should "Emerge, Don’t Converge."

Hazinski, who teaches broadcast news at Grady College, University of Georgia, points out that "while both print and broadcast gain advantages from Web-based expansion, broadcasters really get little out of a marriage with print...so it is basically a one-way street, not a partnership."

While a broadcast story can easily be made into a print, Web or radio story, he notes the reverse doesn't hold true for Web and print stories. He continues:
The issue isn’t “print and broadcast and the Web,” the issue is the Web or, more specifically, Internet-based distribution. Print and broadcast are both rapidly losing audience to online journalism. Dozens of studies say this isn’t just about distribution but a migration to a different kind of journalism, one that addresses smaller, more discreet rather than mass audiences. Convergence doesn’t address that trend.
It's hard for us old-schoolers to let go of what we know, but new mediums require new approaches...and the web is a new medium. What the web is not is a combination of all our existing mediums, wrapped into one neat little package. In fact, if there's one thing the web is not, it's a neat little package. The web is messy...like the world.

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