Hazinski, who teaches broadcast news at Grady College, University of Georgia, points out that "while both print and broadcast gain advantages from Web-based expansion, broadcasters really get little out of a marriage with print...so it is basically a one-way street, not a partnership."
While a broadcast story can easily be made into a print, Web or radio story, he notes the reverse doesn't hold true for Web and print stories. He continues:
The issue isn’t “print and broadcast and the Web,” the issue is the Web or, more specifically, Internet-based distribution. Print and broadcast are both rapidly losing audience to online journalism. Dozens of studies say this isn’t just about distribution but a migration to a different kind of journalism, one that addresses smaller, more discreet rather than mass audiences. Convergence doesn’t address that trend.It's hard for us old-schoolers to let go of what we know, but new mediums require new approaches...and the web is a new medium. What the web is not is a combination of all our existing mediums, wrapped into one neat little package. In fact, if there's one thing the web is not, it's a neat little package. The web is messy...like the world.