So now it's "Return on Success," a slogan vague enough to need it's own official government fact sheet.
"The principle guiding my decisions on troop levels in Iraq is 'return on success,' " Bush said in his televised speech last night. "The more successful we are, the more American troops can return home."
Judging by our level of success to date, that won't be anytime soon.
"Return on Success" replaces a long list of previous upbeat slogans, including "Victory," which replaced "Plan for Victory," which replaced "Stand Up, Stand Down," which replaced "Freedom is on the March," which replaced "Stay the Course," which replaced our all-time favorite, "Mission Accomplished." Nothing like a good slogan to get the patriotic juices flowing.
Of course, I'm sure a missed some of them. There have been so many. These days, it's as hard to keep up with Bush's changing slogans as it is to keep up with his changing missions in Iraq. The more recent ones seem less memorable, probably because they're running out of ways to rephrase the same old, same old.
In last night's speech, Bush also described our mission in Iraq as "evolving"...an interesting choice of words, I thought, for a guy who doesn't seem to believe in evolution. But if he's looking for signs of "intelligent design" in our Iraq policy, I think it's safe to say he might as well give up.
As Peter Scheer notes on the blog, TruthDig, "The mission is “evolving” because it is the best way to conceal that there is no longer a coherent mission, if there ever was one."
While the president keeps changing his slogans and redefining our mission in Iraq, one thing doesn't change: his determination to keep us mired in Iraq through the end of his term in office...what better way to postpone the day of reckoning for his many failures and to try to blame the mess he's made on someone else.
Oh, and if you're wondering who he plans to blame next...just look in the mirror. You've heard the recent rumblings about the only way we can lose in Iraq is if Americans give up by giving in to their frustrations and impatience with the war? Well, I know a set-up when I see one.
P.S. If you're actually thinking maybe we should just be patient just a bit longer, I urge you to review this War Room blog post, and to remember the Iraq War is costing us approximately 100 U.S. lives and between $2 billion and $3 billion per week. Yes, you read it right -- that's per week.