Friday, September 07, 2007

Framing Science

I got an email from an editor last spring, asking if I'd be interested in writing an article on framing for Science & Spirit magazine. Oh yeah, definitely!

Actually, S&S Editor Larry Witham first contacted me several years ago, when he was still a freelancer and I had just started teaching, asking to use some material from my graduate thesis in a book he was writing.

I was happy to oblige...I mean, how often do you get readers for something titled Framing Reality: Shaping the News Coverage of the 1996 Tennessee Debate on Teaching Evolution? (Well, a condensed version was published in the Journal of Media and Religion in 2003, which I thought was seriously cool, but that's it.)

And that would have been the end of it...except in April Science magazine published a provocative article on Framing Science by Matthew C. Nisbet and Chris Mooney. That article prompted a lot of debate and discussion, both on the Science site and on Nisbet's Framing Science blog.

It also prompted Witham, who had just joined S&S as editor, to remember me and ask me to write an article on framing for them. And that's how I ended up spending the week after the end of the spring semester writing a magazine article.

My article, The Power of Framing: Pitching Science in a Mass Media Age, appeared in the July/August issue. I wish I could link to it, but it wasn't one of the articles they chose to post online. Rats! So the best I can do is show you a picture...yes, that's it -- that's my article!


MMH said...

I would certainly like to read your article. Sounds fascinating. Any change of an email copy? Hope your fall is going well. We are still in 'summer' in Houston.

camccune said...

Yes, send me your email address and I'll send you a copy. You can email me at camccune [at]