Saturday, November 19, 2005
Well-Known Blogger Visits JMC
When JMC alum Bob Scoble talked with JMC faculty this week, he didn't pull any punches. The first thing he did was predict that his 11-year-old son would never read a newspaper; instead, he said, he'll get all his news online.
The well-known Microsoft blogger (a.k.a. Scobleizer) talked about the changes he sees coming in the media industry, and how he thinks JMC should change its curriculum to better prepare students for this new media world.
Scoble recommended integrating print design and production with broadcast journalism, and suggested we build a partnership with the computer science department. He also advised us to teach students how to use RSS feeds, news aggregators and other online tools, as well as new advertising technologies.
"The new world is…find some way to build a brand and build traffic," Scoble said. "The business model is changing completely."
So what will J-school students need to know? You'll still need to know how to write and tell stories, and how to take photos or shoot video, Scoble said. But that's no longer enough. The old media already have plenty of experienced hands who have those skills…and they're laying them off.
What new grads will need, Scoble said, are basic computer display skills. You don't have to be a computer programmer or know how to build it, but you do have to understand how things work, where to find it and how to combine it.
"You still need all the same skills to gather news, but you have more tools now. There's a new way to do journalism," he said.
The next generation of journalists (and PR and marketing professionals) are going to need to be able to explain in an animated, graphic way how something happened or how something works. And, Scoble added, the news media is going to need people "who know how to blog and have a conversation" with the public.
If you'd like to read more about Scoble's visit to JMC, check out blog postings by JMC alum Steve Sloan (who also provides an audio link) and JMC grad student Ryan Sholin. And here's a direct link to what Scoble wrote in his blog about his JMC visit.
So, what changes do you think are needed in JMC's curriculum?
Posted by camccune at 6:25 PM