Wednesday, April 26, 2006

Advertising trend-setter?

A new online video advertisement is getting a lot of attention. Some ad experts are already calling it a classic. Here's the link to check it out. (Warning, it's addictive!) While you're there, check out ad producer Albino Blacksheep for a blog with links to other online videos and Flash tutorials.

Here's some background information on the ad (and thanks to Bob Rucker for sending this info to me):

The ad was produced for Honda. Everything you see happened in real time, exactly as you see it. The film took 606 takes. Every time something didn't work, they had to set it up all over again.

The film cost $6 million and took three months to complete, including full engineering of the sequence. Since it's two minutes long, every time Honda shells out big bucks every time it airs on British television. However, since it is fast becoming the most downloaded advertisement in Internet history, Honda executives figure the ad will soon pay for itself simply in "free viewings."

1 comment:

Anonymous said...

WOW, this is by far the most unbelievable car ad I've ever seen. I wonder why they did not wait for the Superbowl to show this. It would have been the most talked about commercial at the Super Bowl. However, six million dollars is a lot of money on an ad, especially being that most car ads do not cost that much. Plus the length of the commercial will also hurt Honda's pockets. Nevertheless, this is a great ad, that will start a great ad campaign, that might help Honda's 2006 profits.
-Ekene Ikeme, Jour 61a-