Podcast advocacy

Spotted an interesting use of podcasting in an advocacy e-mail.

The e-mail, sent by the organization Common Cause, focused on the ups and downs of a lobbying reform bill now being considered by Congress. The bill was unexpectedly pulled from the House floor yesterday after Republicans disagreed over how much reform was actually needed. The bill is expected to be reintroduced next week.

Common Cause, which supports stronger reforms, included this postscript in its e-mail:

P.S. Listen to a podcast from the head of our ethics team, Mike Surrusco, describing what happened in the House yesterday.

A look at the Common Cause blog (yes, they have a blog too) revealed it was the organization's first national podcast. It's short...just a minute or so long...which makes it easy to take a moment and listen to Mike Surrusco's take on the lobbying reform bill.

I think it's a good use of a new medium. Bet we'll be seeing (and hearing) more like this.