Tuesday, June 13, 2006

I'm hot again!

After years of being ignored by marketers, I just found out I'm hot again. And, no, it's not another hot flash.

According to a recent NYT article, over-the-hill consumers like me are a hot growth market for internet sales.

That shouldn't come as a surprise. The article cites U.S. Census Bureau figures showing those of us who are over 50 now make up 40 percent of the U.S. population, hold 75 percent of the nation's financial assets, and account for 55 percent of all consumer spending. But marketers still tend to focus on the 18-to-34-year-old market.

"A lot of companies have an antiquated way of looking at older people, which makes little sense when you look at how much more disposable income they have now," said Heather Dougherty, an analyst with Nielsen/NetRatings.

The article also quotes Howard Byck, vice president of business development for AARP Services (no, I haven't joined yet), who said, "...In many ways marketers have taken the 50-plus market for granted. The reality is that you can't do that anymore."

I can't wait to be wooed again!

No comments: