Microsoft's loss is SV's gain

It's only appropriate that the news broke in blogs. Microsoft is losing The Scobleizer, a.k.a. blogger Robert Scoble, a JMC alum who's returning to Silicon Valley for a podcasting gig.

As reported Saturday in blogs like TechCrunch, and Sunday in a Reuters story in the WashingtonPost.com (datelined Monday), Scoble plans to join PodTech.net, a Menlo Park, Calif., start-up that has begun podcasting video interviews of "technology industry luminaries." He will be vice president of content, in charge of creating shows.

Scoble helped bring blogging into the mainstream...and into the PR/marketing mix of a growing number of organizations. Maybe he'll do the same for podcasting.

In the Reuters article, Scoble offered some advice to other corporate bloggers who wish to keep their day jobs:

"Understand your company's culture before you start mouthing off. When you start breaking the rules, you better know you are breaking the rules."

Sound advice.